Fact Sheet (minimum 10 fact points) presenting key details related to the company and the same action, initiative, or event
HEADLINE: TRU Students Produce Digital Media Kit as Learning Assessment
Subheading: Students in Media and Public Relations class at TRU get hands-on experience building a digital media kit that builds their professional portfolio
DATELINE: Kamloops, BC – September 9, 2020
CONTACT: Joceline Andersen, Assistant Teaching Professor, Communication, Journalism, and New Media Studies, Thompson Rivers University, Kamloops, BC jandersen@tru.ca
ABOUT THOMPSON RIVERS UNIVERSITY
- a public open-learning postsecondary institution situated on unceded and traditional Secwepemc territory in Kamloops, BC
- committed to indigenization of the TRU curriculum across 9 faculties
- the Department of Communication, Journalism, and New Media offers a Bachelor of Arts, Major in Communication and Public Relations
STUDENTS
- over 20,000 students enrolled online and on-campus at TRU
- students from over 100 different countries
GETTING EXPERIENCE
- TRU embraces the digital workplace with online learning assignments that produce real world work product
- Media and Public Relations is the introductory course in the Public Relations Stream
GOING DIGITAL
- digital media kits and online media centres are used by companies like Adidas, Patagonia, and Starbucks
- TRU also uses an online Media Room created by the Marketing and Communications department, where it posts press releases, a facts and figures page, and photos and videos
- according to Statistics Canada, 26% of graduates with a Bachelors degree spent up more than 20 hours online in 2018, including working hours
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